In 2012 Great Britain celebrates the Queen's Diamond Jubilee, hosted the Olympic, Paralympic Games and World Pride.Thanks to these events Britain has the global audience. And that's why the Great Britain Campaign was launched.
Mr Cameron said: "In 2012 there will be only one place to be. We are determined to make the most of this opportunity." And it definitely is Great Britain! The aim of the campaign is to promote Britain as a place to do business and recommend it as a tourist destination. There are several posters saying what is GREAT about Britain. For example a poster with Henry VIII tells us that HERITAGE is GREAT. Sir Richard Branson tells us that ENTREPRENEURS are GREAT. These posters/ billboards can be seen across Great Britain as well as across the world.
What I like the most are the short videos available on YouTube. Black&white videos with a soft background music + lovely drawings illustrating what the person is saying make me watch these videos all the time. I have chosen some of them just to show that while watching them you can not only watch a good campaign but also learn as loads of important and interesting facts about Great Britain are enumerated!
Just to start with: Fashion is GREAT: Victoria Beckham and Sir Paul Smith
[youtube http://www.youtube.com/watch?v=2X85PdfQqnM?rel=0&w=853&h=480]
[youtube http://www.youtube.com/watch?v=Jr1eV16Yrqc?rel=0&w=853&h=480]
Business is GREAT: Sir Richard Branson saying that there's no point of setting up business in order to make money and what British people have been good at
[youtube http://www.youtube.com/watch?v=YHYiH1Kp1YM?rel=0&w=853&h=480]
Food is GREAT: the most celebrated chefs in Britain tell about British dishes and having every cuisine under one capital
[youtube http://www.youtube.com/watch?v=_OomVVu8AR4?rel=0&w=853&h=480]
Music is GREAT: I don't think I have to write anything about this video as we all know that music is GREAT BRITAIN
[youtube http://www.youtube.com/watch?v=BgjcCo6pP94?rel=0&w=853&h=480]
Sport is GREAT: the world's greatest sport stars talk about being one nation and being proud of being British
[youtube http://www.youtube.com/watch?v=HDrkCkbzPuo?rel=0&w=853&h=480]
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